Sony’s Hirai, Executive Who Led PlayStation Turnaround, Promoted to CEO - bowlinbouthad
Sony said Wednesday that executive Kazuo Hirai, who runs the company's core consumer products division, testament follow promoted to Chief operating officer and president in April.
Hirai, a charismatic Sony veteran who has long been groomed to lead the ship's company, will bear from rife CEO Howard Stringer. Stringer bequeath continue as chairman of the board of directors after the handover.
Hirai, 51, is wide credited with directive a turnaround in Sony's PlayStation business, after fetching terminated sensible after the launch of the PlayStation 3 game console. He is fluent in Side and will become the companionship's youngest leader since its founder, Akio Morita, according to local media reports. When Sony promoted Hirai to his current role from April of last class, Sony said its direction changes were aimed at "empowering the next generation of Sony's management." It was Hirai who radius for Sony, acknowledging the Playstation Network security problems hold out twelvemonth.
The management scuffle comes a daytime ahead Sony is ascribable release its profits for the October-December quarter. The company said in November information technology expects losses of well over a million dollars in its current financial year through March, after saying several months earlier information technology could make a ¥60 one million million (US$770 million) profit.
"The way of life we must take is limpid: to drive the growth of our core electronics businesses — primarily digital imaging, smart mobile and game; to call on round the television business; and to accelerate the innovation that enables us to create unaccustomed business concern domains," Hirai said in a news release announcing the leading exchange.
Howard Stringer, a former television set administrator WHO was knighted in 2000, has LED the company since 2005, when it was struggling to achieve lucrativeness. Atomic number 2 oversaw the press cutting of around 10,000 jobs and slashed many product companies, while marketing off company assets to raise cash and closing factories. The survival of a foreigner to lead a loved Japanese company like Sony was seen atomic number 3 controversial domestically, and he was sometimes criticized for non spending enough time in Tokyo.
Japanese companies frequently make key personnel changes in April, when nigh begin their commercial enterprise year.
Source: https://www.pcworld.com/article/474085/sonys_hirai_executive_who_led_playstation_turnaround_promoted_to_ceo.html
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